Supporting retail & FMCG delivers customized GenAI solutions for the retail and FMCG sector. Based on our unique data alliance, we work with our network of partners to develop innovative AI solutions and empower companies to make the best use of them.

What is

We are an AI start-up from the retail and FMCG sector that helps companies from Germany and Europe to successfully apply and capitalize on GenAI. Our tailor-made solutions and training programs for employees enable companies to exploit the full potential of GenAI. is the brainchild of our two co-founders, Peter Gentsch and Christian Au. For years, both have been committed to investigating AI and empowering companies and their employees to work with GenAI. In spring 2024, we joined forces with the retail company Markant to open a new chapter in the use of GenAI in the retail and FMCG sector by founding

Our vision

We improve innovation and growth opportunities for companies in the retail and FMCG sector by working with our partners to develop innovative GenAI solutions. In this way, we empower executives and employees to make the best possible use of GenAI.

Our mission

With our customized AI solutions and learning opportunities, we make your company AI-ready. Because we are convinced that the challenges of working with and using GenAI are best mastered together, we see ourselves as bridge builders and create ecosystems within which all stakeholders can support each other and share ideas.


Let’s discuss!

If you would like to get in touch with us, please do not hesitate to contact us at