Berlin, September 11, 2025 – The first joint AI festival organized by Roland Berger & Retail AI brought together decision-makers from the retail and FMCG sectors. The event made it clear that generative AI is no longer a topic for the future, but is already shaping strategies, processes, and competitive advantages today.
Highlights of the AI Festival 2025
- Opening by Mark Michaelis & Edeltraud Leibrock – clear messages on change in retail and strategic foresight.
- Keynotes – von Sascha Lobo „Wie KI die Wirtschaft und Gesellschaft verändert“, Peter Gentsch „KI im Handel“ und RA Carsten Ulbricht „KI, Legal und EU AI Act“. Die Speaker gaben Orientierung im Spannungsfeld zwischen Technologie, Regulierung und Praxis.
- 6 Breakout-Sessions – u.a. mit Nestlé, Kaufland, Pandata, Signatrix und Roland Berger: konkrete Use Cases, praxisnahe Lösungswege, intensiver Austausch.
- Panel discussion – Between hype and reality: Artificial intelligence in retail put to the test with Antje König
- Launch des Retail AI Trendradar – Unser Highlight ist das Live von unserem genAI Saas-Tool für Marktforschung, Category Management und Innovations Management, welches Trends entdeckt, bevor jeder darüber redet.
- Networking in Berlin – Entscheider:innen aus der gesamten DACH-Region nutzten die Gelegenheit, wertvolle Kontakte zu knüpfen und sich auszutauschen.
Conclusion: AI in retail – now it’s time for implementation
The AI Festival 2025 has shown that anyone who wants to understand and use AI in retail and the FMCG industry can no longer afford to wait.
- Here, trends were not exaggerated, but classified.
- There were no buzzwords here, just tools.
- These were not pipe dreams, but strategies that will take effect starting today.
The participants returned to their companies with a clear roadmap: an “AI strategy that works.”
Impressions from the AI Festival
Experience the highlights, encounters, and impressions of the day in Berlin:
