Retail AI GmbH (“Retail AI”), a company of the Markant Group, processes your personal data in accordance with the applicable statutory data protection regulations, in particular the EU General Data Protection Regulation (GDPR) and the national data protection laws applicable to us. This privacy policy informs you about your rights and about the processing of your personal data in connection with the use of this website pursuant to Articles 13 and 14 GDPR.
I. Controller
The controller responsible for processing your personal data in connection with the use of this website is:
Retail AI GmbH
TechQuartier
Platz der Einheit 2
60327 Frankfurt am Main
Deutschland
For inquiries regarding data protection, the controller can be contacted at the following email address: info@retailai.io
1.1 Newsletter registration
If you would like to subscribe to the newsletter offered on our website, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter.
We process the data you enter when registering for the newsletter and the data generated in this process and when sending the newsletter, in particular your name, company affiliation (if applicable), email address, and the content/date/time of the newsletter, on the basis of your consent (Art. 6 (1) (a) GDPR). After registration, the data is initially stored in the system for a period of 30 days until you agree to receive the newsletter by confirming the link in the welcome email (so-called double opt-in). If you do not agree during this period, your request will be automatically deleted by the system. We coordinate the newsletter dispatch technically via our customer relationship management system.
You can revoke your consent to receive the newsletter at any time in the future and unsubscribe via the link in the newsletter.
You can revoke your consent to receive the newsletter at any time in the future and unsubscribe via the link in the newsletter.
1.2 Use of HubSpot
Description and scope of data processing: We use a customer relationship management system from HubSpot Germany GmbH (c/o Design Offices, Koppenstraße 93, 10243 Berlin, Germany, hereinafter referred to as “HubSpot”) on our website. If you have given us your consent, HubSpot uses cookies and so-called “web beacons,” which are stored on your computer and enable an analysis of your use of the website.
The information generated by these cookies and web beacons, such as the time, location, and frequency of your website visits, including your IP address and the pages accessed, is transmitted to HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) and stored there. HubSpot also reserves the right to forward data to other companies within the HubSpot group.
Furthermore, HubSpot collects the data you enter when you complete forms to request information or coordinate appointments (except when you use the above-mentioned contact form and email contact) or when you consent to email marketing communications (newsletters and automated mailings, e.g. for providing downloads).
HubSpot will use this information to evaluate your use of our website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. HubSpot may also transfer this information to third parties where required to do so by law, or where such third parties process the information on HubSpot’s behalf.
The companies of the HubSpot Group have submitted to the standard contractual clauses.
If you do not want HubSpot to collect your data in general, you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
Legal basis for data processing: The legal basis for the use of HubSpot cookies and web beacons is your consent (Art. 6(1)(a) GDPR).
Purpose of data processing: The purpose of data processing is to improve our website and to provide users with targeted information via email marketing communications.
Duration of storage: The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For personal data from forms and data sent by email as part of email marketing communications, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified or the user’s subscription is deactivated. This does not apply if the deletion conflicts with legal or contractual obligations, in particular retention periods.
Further information on terms of use and data protection can be found at https://legal.hubspot.com/de/privacy-policy.
Weitere Informationen finden Sie am Ende dieser Seite in der Cookie-Richtlinie.
II. Processing of personal data in connection with the use of this website
2.1 Purposes and legal bases of data processing
Below, we would like to provide you with an overview of the purposes for which we process your personal data in connection with your visit to our website and the legal basis for doing so.
Visit the website
When you visit our website, server log files are automatically processed. These include, in particular:
- Browser type and browser version
- operating system used
- Referrer URL
- Host name of the accessing computer
- Time of server request
- Domain names of your Internet service provider
- IP address
This data is not merged with other data sources. This data is used to ensure the technical provision and functionality of the website. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use or other misuse of the website, or if this is otherwise necessary to identify or remedy technical problems. We may also anonymize this data and use it in anonymous form for statistical purposes and to improve the website. The legal basis for data processing is Art. 6 (1) lit. f GDPR.
SSL encryption
For security reasons and to protect the transmission of confidential content, such as requests you send to us as the website operator, we use SSL encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
When SSL encryption is activated, the data you transmit to us cannot be read by third parties. In addition, we have implemented technical and organizational security measures to protect your personal data against unauthorized access, misuse, loss, or destruction.
direct marketing
If Retail.ai receives the name and/or work email address of a customer or a data subject belonging to the customer (e.g., as an employee) in connection with the ordering of a service, Retail.ai may process this email address for direct marketing purposes, in particular to send offers and information about Retail.ai’s own similar products and services by email, as long as this has not been objected to. ai’s own similar products and services, provided that no objection has been raised.
You can object to this use of your name and/or email address at any time by sending a message to info@retailai.io or by clicking on the unsubscribe link in the relevant emails.
The legal basis for this processing of personal data is Art. 6 (1) lit. f GDPR.
2.2 Recipients and categories of recipients of the data in general
As a company belonging to the Markant Group, we may also share your personal data within the Markant Group for the purposes specified in this privacy policy. In particular, Markant Services International GmbH (Hanns-Martin Schleyer-Strasse 2, 77656 Offenburg, Germany) processes personal data on our behalf and in accordance with our instructions, insofar as this is necessary for the provision of certain technical services.
Other recipients of personal data include, in particular:
- Processors for IT application support, customer relationship management system organization, support requests, online agencies, data destruction, and auditing services
- Credit and financial services institutions
- Public authorities and institutions (e.g., tax authorities, customs)
- Lawyers, auditors, or similar specialized advisors
We would like to point out at this juncture that we only work with processors who have concluded a processing agreement with us in accordance with Art. 28 GDPR and who have thus committed themselves in writing to comply with data protection regulations and the instructions of Retail.ai.
2.3 INQUIRIES by email, telephone
If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request.
We only pass on this data to partner companies and qualified experts for the purpose of processing your request, insofar as this is necessary to provide the service you have requested. This data is processed on the basis of Art. 6 (1) lit. b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures.
In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.
2.4 Social Media
You can recognize the call from LinkedIn, LinkedIn, 2029 Stierlin Court, Mountain View, CA 94043 USA, by the “in” symbol on a blue background. When you activate our “in” button as part of the 2-click solution, a connection to the LinkedIn server is established and the LinkedIn plugin is reloaded on the respective website.
The content of the “in” button is transmitted directly from LinkedIn to your browser and integrated into the website. It is possible that your IP address may be transmitted to LinkedIn in the USA in this way. For information on the purpose and scope of data collection and the further processing and use of data by LinkedIn, as well as your rights in this regard and settings options for protecting your privacy, please refer to LinkedIn’s privacy policy for the “in” button.
If you are a LinkedIn member and do not want LinkedIn to collect data about you via our website when the “in” button is activated and link it to your membership data stored on LinkedIn, you must log out of LinkedIn before visiting our website.
2.5 Storage period
We store your data for as long as it is needed for the respective processing purpose. In doing so, we observe the retention periods prescribed by law. Unless there are further retention obligations, the data is routinely anonymized or deleted once the purpose has been achieved or no longer applies.
III. Your rights
First, we would like to inform you about your rights as a data subject under Articles 15-22 of the GDPR. These include
- the right to access (Art. 15 GDPR)
- the right to rectification (Art. 16 GDPR)
- the right to erasure or the right to be forgotten (Art. 17 GDPR)
- the right to restriction of data processing (Art. 18 GDPR)
- the right to data portability (Art. 20 GDPR)
- the right to object to data processing (Art. 21 GDPR)
In connection with the right to object, please note the following: If data is processed to protect our legitimate interests, you may object to this processing at any time for reasons arising from your particular situation. We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims (Art. 21 (1) GDPR).
You may object to the processing of personal data for direct marketing purposes at any time (Art. 21 (2) GDPR). If data processing is based on your consent, you may revoke your consent at any time with effect for the future.
To exercise your rights as a data subject, you can contact info@retailai.io or the address listed above under I.
You also have the right to lodge a complaint with a data protection supervisory authority.
IV. MARKETING AND WEBSITE ANALYSIS
4.1 Marketing
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to our ads being displayed and how many ads led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising on the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/. Use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
For more information about Google Conversion Tracking, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Google DoubleClick
This website uses features from Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google advertising network. With the help of DoubleClick, ads can be tailored to the interests of the respective viewer. For example, our ads may appear in Google search results or in advertising banners linked to DoubleClick.
In order to display advertising tailored to users’ interests, DoubleClick must be able to recognize the respective viewer and assign them to the websites they have visited, clicks, and other information about user behavior. To do this, DoubleClick uses cookies or comparable recognition technologies (e.g., device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the user concerned.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
For more information on how to object to the advertisements displayed by Google, please refer to the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
4.2 WEBSITE ANALYSIS
Google Analytics
Description and scope of data processing: If you have given us your consent, we use Google Analytics, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”), on our website. This makes it possible to assign data, sessions, and interactions across multiple devices to a pseudonymous user ID and thus analyze a user’s activities across devices. Google Analytics uses so-called cookies, text files that are stored on your computer and enable an analysis of your use of the website.
The information generated by the cookies, such as the time, location, and frequency of your website visits, including your IP address, is transmitted to Google and stored there. As this website uses Google Analytics with the extension “_gat._anonymizeIp”, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google’s own statements, the IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. Google may also transfer this information to third parties where required by law or where such third parties process the data on Google’s behalf.
You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent.
Furthermore, Google offers a browser add-on for the most common browsers, which gives you more control over the data collected by Google on the websites you visit. The add-on instructs the Google Analytics JavaScript (ga.js) not to transmit any information about website visits to Google Analytics. However, the Google Analytics browser add-on does not prevent information from being transmitted to us or to other web analytics services we may use. Further information on installing the browser add-on can be found at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Opt-out cookies prevent the future collection of your data when visiting this website. To prevent tracking by Universal Analytics across different devices, you must perform the opt-out on all systems you use.
Legal basis for data processing: The legal basis for the use of Google Analytics is your consent (Art. 6(1)(a) GDPR).
Purpose of data processing: The purpose of data processing is to analyze the behavior of our users in anonymized form and, based on these insights, to improve our website.
Duration of storage: The data we send and that are linked to cookies, user identifiers (e.g., User ID), or advertising IDs are automatically deleted after 14 months. Data whose retention period has been reached are automatically deleted once a month. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and at https://policies.google.com/privacy?hl=de&gl=de.
etracker
The provider of this website uses services from etracker GmbH in Hamburg, Germany https://www.etracker.com to analyze usage data. We do not use cookies for web analysis by default. If we use analysis and optimization cookies, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies will be used to enable statistical reach analysis of this website, measurement of the success of our online marketing measures, and testing procedures, e.g., to test and optimize different versions of our online offering or its components. Cookies are small text files that are stored by the Internet browser on the user’s device. etracker cookies do not contain any information that enables a user to be identified.
The data generated by etracker is processed and stored exclusively in Germany on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently tested and certified in this regard and has been awarded the data protection seal of approval https://etracker.com/eprivacy.
Data processing is carried out on the basis of the legal provisions of Art. 6 (1) (f) (legitimate interest) of the General Data Protection Regulation (GDPR). Our concern within the meaning of the GDPR (legitimate interest) is the optimization of our online offering and our website. Since the privacy of our visitors is important to us, data that may allow a connection to an individual person, such as IP addresses, login or device identifiers, is anonymized or pseudonymized as early as possible. No other use, combination with other data, or transfer to third parties takes place.
Further information on data protection at etracker can be found here: https://www.etracker.com/datenschutz/.
You can object to the data processing described above at any time by clicking on the link below. Objecting will not have any negative consequences.