{"id":11749,"date":"2025-09-18T17:44:03","date_gmt":"2025-09-18T15:44:03","guid":{"rendered":"https:\/\/www.retailai.io\/unkategorisiert\/ki-festival-2025-berlin-rueckblick\/"},"modified":"2025-11-18T12:27:21","modified_gmt":"2025-11-18T11:27:21","slug":"ai-festival-2025-berlin-review","status":"publish","type":"post","link":"https:\/\/www.retailai.io\/en\/press\/ai-festival-2025-berlin-review\/","title":{"rendered":"Review: AI Festival 2025 in Berlin"},"content":{"rendered":"

Berlin, September 11, 2025<\/strong> \u2013 The first joint AI festival organized by Roland Berger & Retail AI<\/strong> brought together decision-makers from the retail and FMCG sectors. The event made it clear that generative AI is no longer a topic for the future, but is already shaping strategies, processes, and competitive advantages today.<\/p>\n

Highlights of the AI Festival 2025<\/strong><\/h3>\n
    \n
  • Opening by Mark Michaelis & Edeltraud Leibrock<\/strong> \u2013 clear messages on change in retail and strategic foresight.<\/li>\n
  • Keynotes \u2013<\/strong> von Sascha Lobo \u201eWie KI die Wirtschaft und Gesellschaft ver\u00e4ndert\u201c, Peter Gentsch \u201eKI im Handel\u201c und RA Carsten Ulbricht \u201eKI, Legal und EU AI Act\u201c. Die Speaker gaben Orientierung im Spannungsfeld zwischen Technologie, Regulierung und Praxis.<\/li>\n
  • 6 Breakout-Sessions \u2013<\/strong> u.a. mit Nestl\u00e9, Kaufland, Pandata, Signatrix und Roland Berger: konkrete Use Cases, praxisnahe L\u00f6sungswege, intensiver Austausch.<\/li>\n
  • Panel discussion \u2013<\/strong> Between hype and reality: Artificial intelligence in retail put to the test with Antje K\u00f6nig<\/li>\n
  • Launch des Retail AI Trendradar \u2013<\/strong> Unser Highlight ist das Live von unserem genAI Saas-Tool f\u00fcr Marktforschung, Category Management und Innovations Management, welches Trends entdeckt, bevor jeder dar\u00fcber redet.<\/li>\n
  • Networking in Berlin<\/strong> \u2013 Entscheider:innen aus der gesamten DACH-Region nutzten die Gelegenheit, wertvolle Kontakte zu kn\u00fcpfen und sich auszutauschen.<\/li>\n<\/ul>\n

     <\/p>\n

    Conclusion: AI in retail \u2013 now it’s time for implementation<\/strong>
    \nThe AI Festival 2025 has shown that anyone who wants to understand and use AI in retail and the FMCG industry can no longer afford to wait.<\/p>\n

      \n
    • Here, trends were not exaggerated, but classified.<\/li>\n
    • There were no buzzwords here, just tools.<\/li>\n
    • These were not pipe dreams, but strategies that will take effect starting today.<\/li>\n<\/ul>\n

      The participants returned to their companies with a clear roadmap: an “AI strategy that works.”<\/p>\n

      Impressions from the AI Festival<\/strong><\/h3>\n

      Experience the highlights, encounters, and impressions of the day in Berlin:<\/p>\n","protected":false},"excerpt":{"rendered":"

      Berlin, September 11, 2025 \u2013 The first joint AI festival organized by Roland Berger & Retail AI brought together decision-makers from the retail and FMCG sectors. The event made it clear that generative AI is no longer a topic for the future, but is already shaping strategies, processes, and competitive advantages today. Highlights of the […]<\/p>\n","protected":false},"author":3,"featured_media":11605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[165],"class_list":["post-11749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-ki-festival-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t